Think about any good invention that never had force in the market, then think about all the garbage that we see everywhere; the difference is how you sell your creativity.
George Lois is a legend in the world of marketing. Some of his projects include the covers of Esquire Magazine from 1962 to 1972, the “I want my MTV” campaign and the Xerox commercials where a chimpanzee uses a photocopier.
Lois’ book Damn Good Advice aims to teach creative people the art of being effective in the industry with 120 pieces of advice ranging from simple ones like the advice number 36:
Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work.
…to more detailed stories about his successes in business, so we can draw some wisdom from them.
It took me around two hours to go through the entire book, and although I liked what I saw, I would have to say that it wasn’t what I expected. It is described as a guide for creative people, but when you read it, it feels more like hearing stories from a good friend. In this sense, I would say that the title of the book is more accurate than the description.
If you are thinking about getting this book, keep in mind that it’s more on the artistic side than a detailed guide. I guess that’s why it’s targeted to people with talent! (at least that’s what the cover suggests), perhaps talented and smart people can just read stuff and easily extract useful things.
There is not too much to say about this book; I would consider it a light read. 7.8/10.
Get the book here (Affiliated Link):